By Morgan Nalley
http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/#5517afe837ad
Social media is a quick, convenient, and cheap way for businesses to market to their audience. Although, these are some of the benefits of using social media, and it seems to be simple, issues may arise concerning the ethics of social media. Listed in the article I have linked above are five sins that can be comitted as a social media manager: unreported endorsements, improper anonymity, compromising consumer privacy, overly enthusiastic employees, and using the online community for fee work.
Ways that businesses can properly use social media without committing any of these sins is by keeping things simple and sharing only content that is designed, owned, and produced by themselves. Examples of this type of sharing material would be business hours, sales events, and employee profiles. I believe that there should be more than one person that oversees the distribution of information over social media. Having multiple people over see what is being sent out on the world wide web can help to insure that these sins and pit falls are avoided.
Social media is a chance for businesses to show off their new products by using their personal material, such as demonstration videos. I also believe that promotion of special public events or sales events are popular content that should be shared with a companies online audience. The employees of a business are one of their biggest assets, especially in the customer service field, so if social media is used to promote personal profiles of the business employees then that might help to create good consumer relationships.
How company's go about using social media is a big topic i feel like. Some company's don't know what they should post and it hurts them or makes them look bad. In the other hand some comapanys post to much on social media and makes them look bad. They really need to know there market and go from there. Social media changes businesses like you say but its good. You can tell because comapanys have been doing better and better every year. The think whats happening also is some of the older company s cant keep up with all whats going on and not doing is good. Its a hard world out there and you need to be in social media or you cant make it seems like.
ReplyDeleteI definitely agree with your opinion on the matter. I think social media is an awesome tool for businesses and companies to use... IF they use it properly! I think privacy is a huge issue in social media today. For example, you might be following a certain company on social media, and suddenly you begin to receive emails and advertisements from other companies that might be in a related area of business with the other company. I think this is an issue, and it can definitely cause many people to 'unfollow' or quit using this company and their products.
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